THE DIGITAL PERCH
DIGITAL MARKETING AGENCY
Social Media Ads
Social media ads allow you to have target a customized audience to reach people across social media platforms. While organic posting is not designed to drive sales, good social media ads are designed to do that and can be an effective method to expand your reach.
Ad Design
From social media ads to print ads and more, we can help create appealing ad design to catch the intended audience's attention and drive the desired action. You'll need something custom to ensure you stand out against the rest.
Landing Page Creation
Online ads can actually be most effective when you drive traffic to a designated landing page — not just the home page of your website. We can create effective landing pages that have the right messaging, the right flow, and drive the right action to meet your advertising goals.
Google Ads
The vast majority of searches for a business occur on search engines like Google. Because SEO is a long-term game to rank high on search results, Google Ads are a great way to show up to the right audience as soon as they're searching for your products.
Ad Copy
Your ad copy needs to be in tip-top shape in order to be effective, too! We can help craft compelling ad copy (both in captions or on graphics/images/videos) to capture the audience's attention and drive action.
A/B Testing
In many cases, especially with brand new businesses or first-time advertisers, doing A/B testing in your ads is a smart choice. We can help you put out similar ads to discover which ad type is most effective that will drive the desired results, and use that to enhance our future ad strategy.
Why Small Businesses Need Online Advertising
There's one thing you need to ask yourself before you determine if this is the right marketing strategy to pursue: the urgency of your sale.
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If you need to sell your products as quickly as possible, or want as many leads coming to your website as possible for maximum conversion, PPC ads just might be for you.
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Google ads are a great way to reach the right prospective customers at the right time. When they search for a specific product to buy, your website can be one of the first to appear on Google search results as an ad spot.
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Facebook ads (along with other social media ads) are a great way to reach people based on a specific location, demographic or interest you might be targeting. It also gives people a chance to learn about you on your Facebook page and choose to follow you, engage with your content, and see the reviews that prove your credibility as a trusted brand.
There's a LOT of strategy, research, monitoring and other factors involved with making your ad successful.
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Need help with your online ads? Contact The Digital Perch today.