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Virtual Fractional CMO Agency

We offer senior-level marketing expertise without the full-time cost. Whether you're scaling a startup, rebranding an established company, or bridging the gap between marketing hires, we step in with data-driven strategies, brand clarity, and leadership to align your marketing with your business goals. From high-level planning to hands-on execution, we help you grow smarter, faster, and more efficiently.

What is a Fractional CMO?

A Fractional CMO agency is like your marketing mastermind on speed dial. You get all the strategic brainpower of a Chief Marketing Officer — without the full-time salary, corner office, or endless meetings.

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We step in part-time (or project-based), roll up our sleeves, and help you grow your business like a boss. From brand strategy and campaign planning to team leadership and data nerding, we handle the big-picture marketing decisions that move the needle.

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It's like having a C-suite ally who actually gets stuff done (and won’t crash your budget).

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Who Needs Fractional CMO Services?

Companies of all sizes can hire fractional marketing services, however these seem to be the top company types that tend to hire a Fractional CMO most often:

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  • Post‑seed to Series A startups working to nail product‑market fit or scale demand generation

  • Bootstrapped tech ventures needing VP-level marketing leadership yet valuing hands‑on execution

  • Firms that need strategy & leadership, not bureaucracy or unrelated agency fluff

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Even if you don't fit one of those categories, these are the top reasons why a company is a good candidate for hiring a Fractional CMO:

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  • You’re hitting a growth ceiling with DIY marketing

  • You're ready to test GTM (Go-To-Market) hypotheses quickly

  • You want executive-level leadership with tactical follow-through

  • You can commit to 10-20 hrs/week and aim for measurable outcomes in 3-4 months

What Does a Virtual Fractional CMO Agency Do?

We’re the secret sauce behind brands that look like they have it all together. A Fractional CMO agency brings big-league marketing strategy to your business — without the full-time overhead. 

 

Plus, we are fully remote (in-person meetings applicable to DFW-based clients) so we don't need to take up one of your fancy C-suite office spaces either. 

 

We dive into your brand, figure out what’s working (and what’s not), then craft a game plan to drive real growth. That could mean building a marketing team, revamping your messaging, launching campaigns that actually convert, or finally figuring out what the heck to do with your social media.

Basically, we’re your outsourced marketing leadership — guiding strategy, execution, and results, while you stay focused on running your business. 

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It’s like hiring a full-blown marketing department, minus the drama and breakroom donuts.

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Fractional CMO services include (but not limited to):

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  • Brand Management & Positioning

  • Reputation Management

  • Strategic Planning

  • Lead Generation

  • Strategic Marketing Leadership

  • Employee Advocacy and Marketing Team Development

  • Budgeting and Forecasting

  • Marketing Strategy Development

  • Customer Experience, Buyer Personas & Customer Journey Mapping

  • Identify USPs, KPIs & Goals

  • Auditing

  • Website Review and Optimization

  • Oversees Marketing Implementation

  • Analytics Reporting 

  • Marketing & Content Strategy 

  • Internal Organization (files, work flow processes, client processes, task management, etc).

  • and more.

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Common Startup Scenarios for Fractional CMO

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  • Product-market fit phase: refine positioning and test demand generation from Day 1

  • Pre-Series A GTM ramp: show traction to investors with real channel lift

  • Post‑Series A scale: move beyond founders wearing multiple hats

  • Bootstrapped launch: stay lean without sacrificing strategic oversight

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Bottom line: A fractional CMO gives you leadership, clarity, and access to growth playbooks—on your terms. Perfect for post-seed startups or bootstrapped teams who need traction without full-time C‑suite costs.

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Why Fractional CMO Makes Sense for You

Focused Expertise, Fractional Commitment

 

You gain a seasoned CMO who:

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  • Crafts targeted GTM strategies for growth‑stage startups

  • Aligns product, pricing, and marketing for traction

  • Implements early demand-gen frameworks—from ICP and positioning to funnel testing

 

And you pay only for the time and impact you need—without the overhead of a full-time hire.

 

Immediate GTM Clarity & Early Wins

 

Startups often stall in ramping marketing. Fractional CMOs provide:

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  • Swift audit of your positioning and funnel performance

  • Priority roadmap: quick-win experiments in channels like paid ads, email, content

  • Hands-on execution support when needed—bridging strategy and action

 

Leadership Without Overhead

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  • Retainer or hourly model tailored to your runway

  • You avoid year‑long CMO salaries while building systems worth scaling

  • Expert partner able to train your team or coexist until you're ready to hire full-time

Fractional Marketing Services vs Marketing Consultant:

What’s the difference? Glad you asked.

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In a nutshell, a marketing consultant gives you advice and the tools you need to be successful on your own. A Fractional CMO not only gives you advice, but also rolls up their sleeves to actually do the work and get things done.

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Here’s how it typically plays out:

 

Marketing Consultant:
“Here’s a 20-page strategy document. Good luck!”

 

Fractional Marketing Services:
“Here’s the strategy — and we’ll help build the team, launch the campaigns, fix your funnel, optimize your website, and make sure the data actually tells a story worth reading.”

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Don't get me wrong — there is nothing wrong with marketing consultants (heck, we offer that service, too!) and for some businesses, that is really all they need. But if you need someone to be part strategist, part doer, and part teammate — integrated into your business just enough to make a real impact, but flexible enough to keep things lean — that's when you need fractional marketing services.

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In short: Consultants advise. Fractional marketers lead + execute. â€‹

Why Hire Us for Fractional CMO Services?

Whether you're a small business that's large enough to recognize you could use more advanced skills but can't afford another executive-level salary, or you're a mid-market to enterprise corp whose C-Suite is stretched too thin to get things done... that's when we step in to help.

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Don't have a dedicated CMO because you can't afford one, or not even sure why you need one? No problem. Our fractional marketing services are just a "fraction" of the cost of a CMO with the same (if not more) bang for your buck. We'll give you clarity of what you've been missing, what you could be doing, and guiding you towards the path of long-term success with a clear roadmap — without the full-time commitment.

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With over 15 years of successful digital marketing experience under our belts, we're confident we can make a big impact where it matters most for your company. The skills we bring to the table will pay for themselves — all it takes is a conversation to get started.

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How We Work

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  • Discovery & Alignment

    • Solidify your GTM challenges and success metrics.

    • Map out your funnel, audience, and current UX gaps.

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  • Strategy Sprint 

    • Define ICP, positioning statement, channel mix, KPIs.

    • Launch pilot experiments to test what moves your metrics.

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  • Execution + Iteration

    • Implement top-priority tactics: ads, email funnels, content.

    • Weekly check-ins, dashboard reviews, rapid iteration cycles.

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  • Optimize or Exit

    • At 12–16 weeks, assess impact.

    • If traction emerges, help you hire full-time. If not, pivot or conclude.

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Outcomes You’ll See

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  • Accelerated demand — live experiments, fast feedback loops

  • Strategic clarity — no more “doing a bunch of stuff,” but not knowing if it works

  • Foundational assets — repeatable funnels, optimized messaging, scalable systems

  • Team independence — train your internal team to maintain momentum

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Engagement Model Options:

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Our Process

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  1. Fill out our Content Form to confirm your stage, goals, and engagement model preference.

  2. We will schedule a quick audit and introductory call to help us provide a proposal.

  3. Once the right proposal is agreed upon and signed, we will schedule virtual meetings to define success metrics, discuss strategy, and establish next steps.

  4. Once strategic plans are in place, we will begin to execute, measure, and iterate.

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Fractional CMO service structure

Have questions about our Fractional CMO services?

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