THE DIGITAL PERCH
DIGITAL MARKETING AGENCY
Online Ads & PPC Services
Stop Wasting Ad Spend — We’ll Turn Clicks Into Customers.
*New client minimum is $1,000/month (toward any combination of services) with 6 month contract.
Social Media Ads
Social media ads allow you to have target a customized audience to reach people across social media platforms. While organic posting is not designed to drive sales, good social media ads are designed to do that and can be an effective method to expand your reach.
Ad Design
From social media ads to print ads and more, we can help create appealing ad design to catch the intended audience's attention and drive the desired action. You'll need something custom to ensure you stand out against the rest.
Landing Page Creation
Online ads can actually be most effective when you drive traffic to a designated landing page — not just the home page of your website. We can create effective landing pages that have the right messaging, the right flow, and drive the right action to meet your advertising goals.
Google Ads
The vast majority of searches for a business occur on search engines like Google. Because SEO is a long-term game to rank high on search results, Google Ads are a great way to show up to the right audience as soon as they're searching for your products.
Ad Copy
Your ad copy needs to be in tip-top shape in order to be effective, too! We can help craft compelling ad copy (both in captions or on graphics/images/videos) to capture the audience's attention and drive action.
A/B Testing
In many cases, especially with brand new businesses or first-time advertisers, doing A/B testing in your ads is a smart choice. We can help you put out similar ads to discover which ad type is most effective that will drive the desired results, and use that to enhance our future ad strategy.
Why Small Businesses Need Online Advertising
Let’s cut to the chase: if you’re looking to drive sales quickly, generate leads consistently, and get your business in front of the right people right now, online advertising is the way to go. It’s not just about running ads—it’s about creating a system that works for you 24/7, bringing in traffic, leads, and sales while you focus on running your business.
The Pain Points You’re Probably Facing
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You need sales NOW. Organic marketing is great, but it takes time. If you’re looking for immediate results, waiting months for SEO or social media to gain traction isn’t an option.
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You’re struggling to reach the right audience. You know your ideal customer is out there, but finding them feels like searching for a needle in a haystack.
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You’ve tried ads before, but they didn’t work. Maybe you boosted a post or ran a quick campaign, but it didn’t bring in the results you were hoping for.
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You’re overwhelmed by the complexity. Keywords, targeting, ad copy, analytics—it’s a lot to figure out, especially when you’re already wearing a million hats.
Sound familiar? You’re not alone. These are the exact challenges we solve for small business owners every single day.
Why Online Advertising Matters
Here’s why online advertising is one of the smartest investments you can make for your business:
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Reach the Right People at the Right Time.
With platforms like Google Ads, you can target people who are actively searching for what you offer. Imagine someone typing “best local bakery” or “affordable web design” into Google—and your business is the first thing they see.
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Hyper-Target Your Ideal Customer.
Social media ads, like Facebook and Instagram, let you get laser-focused. You can target by location, age, interests, behaviors, and more. It’s like putting your offer directly in front of the people most likely to buy.
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See Immediate Results.
Unlike organic strategies, which can take months to gain traction, online ads can start driving traffic and leads the same day they go live.
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Track and Optimize Performance.
One of the biggest advantages of online advertising is the data. You’ll know exactly how your ads are performing—what’s working, what’s not, and how to improve for even better results.
The Two Powerhouses of Online Advertising
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Google Ads
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Why It Works: Google Ads put your business at the top of search results when people are actively looking for your product or service. It’s intent-based marketing at its finest.
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Example: Someone searches “best yoga studio near me,” and your ad appears first. They click, visit your website, and book a class.
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Facebook & Instagram Ads
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Why It Works: These platforms are perfect for reaching people based on demographics, interests, and behaviors. Plus, they’re great for building brand awareness and nurturing relationships.
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Example: You run an ad targeting new moms in your area, showcasing your baby photography services. They click, follow your page, and book a session after seeing your glowing reviews.
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Why Ads Fail (and How We Fix It)
Running ads isn’t as simple as hitting “Boost Post” or throwing money at a campaign. Here’s why most ads fail—and how we make sure yours succeed:
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Lack of Strategy: Randomly running ads without a clear goal is a recipe for wasted money. We create custom strategies tailored to your business goals.
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Poor Targeting: If you’re not reaching the right audience, your ads won’t convert. We use advanced targeting techniques to ensure your ads are seen by the people most likely to buy.
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Weak Copy and Creative: Your ad needs to grab attention, spark interest, and drive action. We craft compelling copy and visuals that stop the scroll and get clicks.
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No Optimization: Ads need constant monitoring and tweaking to perform their best. We track your campaigns, analyze the data, and make adjustments to maximize ROI.
Why The Digital Perch is Different
At The Digital Perch, we don’t just run ads—we create campaigns that drive real results. Here’s what sets us apart:
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Custom Strategies for Your Business.
We take the time to understand your goals, your audience, and your unique selling points. Every campaign we create is tailored to your specific needs.
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Data-Driven Decisions.
We don’t guess—we use data to guide every decision, from targeting to creative to budget allocation.
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A True Partnership.
We’re not just a service provider—we’re your partner in growth. We’ll guide you, support you, and celebrate your wins along the way.
Ready to See Results?
If you’re tired of spinning your wheels and ready to take your marketing to the next level, we’re here to help. Whether you need Google Ads, Facebook Ads, or a combination of both, we’ll create a strategy that works for your business—and your budget.
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Schedule a chat with us today to learn how we can help you drive traffic, generate leads, and grow your business. Because your business deserves to be seen.