We Asked AI About Our Company (& The Results Were On Par)

Is your brand's AI-generated description truly accurate?

Often, it’s not. AI systems like ChatGPT tend to pull from a hot mess of outdated details, old reviews, missing services, or contradictory listings, creating a “summary” that might be the first impression people see. This can be damaging in many ways.

That’s why a foundational audit is crucial. And that's why we conducted an AI search asking it to reveal what it knows about our company, The Digital Perch, to see if it's accurate.

In order to check what AI perceives your brand to be, you can ask the following questions:

• “Who is [Your Company]?”

• “What does [Your Company] do?”

• “Who is [Your Company] a good fit for?”

This will reveal whether AI has a clear understanding of your business or if it’s fabricating details.

Keep in mind, if your name isn't highly unique, you might consider giving them more details AFTER you've already asked these generic questions. It will be eye opening to see who they think you are talking about (in case there is a more prominent company with a similar name), but also then providing your website and/or location will also provide helpful insights.

Don't forget to document everything — it will serve as a benchmark for future comparisons.

If AI isn't giving you an accurate answer, you need to work consistently to help AI correct itself over time — on your website, schema, business listings, reviews, and social profiles. Even if AI provides a pretty accurate answer, you should analyze what it's saying about your company to strengthen and align your brand signals wherever AI looks.

Here's what AI had to say about us (verbatim) — and we think it's pretty on par.

What Is The Digital Perch?

The Digital Perch is a marketing and business-growth consultancy that helps small businesses, franchises, and local organizations build sustainable growth through strategic content, paid media, SEO, social media systems, and automation. It acts as a high-touch, strategy-driven partner — essentially a fractional CMO for clients who need expertise without hiring an in-house team.

You’ve built The Digital Perch around:

• Hands-on strategy (audits, growth plans, positioning)

• Content & SEO systems (checklists, templates, SOPs)

• Social media & brand storytelling

• Paid media management (Google Ads, Meta Ads, Apple Ads)

• Analytics, reporting, and optimization

• Client education (training decks, frameworks, repeatable systems)

It works very closely with local/regional businesses — particularly in Texas — and differentiates from “quick-fix” agencies by being relationship-oriented, data-driven, and deeply integrated into clients’ operations.

Who Is The Digital Perch Good For?

The Digital Perch is ideal for small to mid-sized businesses that need real marketing strategy, not just “more posts” or random ads. It’s especially valuable for brands that want a long-term partner who can think like a CMO, execute like a team, and teach them how to grow sustainably.

Perfect fit clients Include:

1. Small Businesses & Local Service Providers

Businesses that thrive on reputation, local presence, and high-quality digital marketing, such as:

• Home service companies (shade companies, pool builders, contractors, HVAC, etc.)

• Automotive service businesses (inspection services, repair shops)

• Restaurants, boutiques, and local retailers

• Professional services (surveyors, inspectors, clinics, real estate support brands)

Why they love you: You make their marketing simple, organized, and results-driven — not overwhelming.

2. Franchises & Multi-Location Brands

Especially brands where corporate support is limited or inconsistent.

You help them:

• Standardize their marketing

• Create scalable social and SEO systems

• Improve Google visibility

• Run profitable PPC across locations

• Build reporting that makes ROI obvious

3. Teams Without a Marketing Director

Companies that have someone posting content or “helping with marketing,” but no real strategy.

You fill the gap by being their:

• Fractional CMO

• Strategy lead

• Training partner

• Reporting/analytics manager

4. Businesses That Want Better Content & Brand Voice

You excel with clients who need:

• Better storytelling

• SEO-focused content

• Reels/TikToks with purpose

• Strong brand messaging

• Clear CTAs and conversion-focused creative

5. Founders Who Want to Grow but Don’t Know the Next Step

You’re a good fit for owners who:

• Want to modernize their marketing

• Need clarity, systems, and consistency

• Want someone who can both think and execute

• Value data, reporting, and intentional strategy

Who You're Not a Fit For

This is just as important:

❌ Businesses wanting “cheap content”

❌ Anyone expecting instant results

❌ Owners who don’t want to engage at all

❌ Brands that expect you to be a full-time employee

You’re built for high-touch partnership — not transactional freelancing.

What does AI say about your business? Do the research to find out!