90‑Day Growth Ops Sprint → Then We Run The Engine For You

In the first 90 days, we install one clean sales engine and get it producing. Days 1-14: lock what’s already working and tighten data. We import your approved offer page, qualifier, and 7‑day follow‑up as‑is, wire airtight tracking with UTMs, pixels, and call tracking, and stand up a simple, phone‑ready KPI dashboard. We confirm ICP and “qualified” rules so every lead is scored the same way. Days 15-45: scale tests with discipline. We run one primary hyper‑local channel and one support channel, launch 3-5 creative variations and two headline angles, and repeat your weekly conversion event in a templated format. We sharpen the 7‑day close using objections surfaced in the $79 session and your first Focus Plan. Messaging and timing shifts only happen after data hits minimum sample sizes. Days 46-75: surgical optimization. We tune follow‑up timing, swap hooks, add proof and FAQs from real DMs and Q&A to the offer page, and add retargeting plus reply‑to prompts to lift booked calls and show‑up rates. We monitor the single KPI daily and change one variable at a time to hit CPL and CVR targets. Days 76-90: stabilize, document, and hand to rhythm. We lock the winning traffic mix, freeze the top‑performing page and follow‑up versions, map a monthly creative refresh, and ship your next 30‑day Focus Plan with exact tests, budgets, and angles. Then we roll into the retainer to keep the engine running with one test per month, fresh creative, and simple reporting.

Short answer: Both, with clear lines. My team builds and optimizes the engine weekly — pages, ads, tracking, follow‑up, and reporting. Your team plugs in where it makes sense — approvals, brand assets, and any hands‑on tasks you prefer to own. If you’re busy, we run it end‑to‑end. If you want your team involved, we give them simple checklists and keep momentum moving.

Plan for 45-60 minutes with me each week for decisions and approvals, plus 30-60 minutes of light approvals or recordings as needed. We handle the build, launches, tracking, and optimization; you stay in your zone and give quick greenlights. If a week is slammed, we’ll move forward on the documented plan and batch approvals the following week.

We keep your stack simple and use what you already have. You’ll need a landing page and checkout (Kajabi, ClickFunnels, or your site), one email platform (ConvertKit, ActiveCampaign, or Kajabi), scheduling for calls (Calendly or Acuity), tracking (UTMs, Meta/Google pixels, call tracking), and a KPI dashboard you can open on your phone (Google Sheets or Notion). For ads, we use Meta or Google as needed. If you don’t have these, we’ll set them up; if you do, we’ll clean them up and run with it.

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By day 30, a win is one clean engine running: tracking wired, a single KPI you can see on your phone, your offer page + qualifier live, the 7‑day follow‑up sending automatically, and your first conversion event delivered with at least baseline lead flow starting. By day 60, a win is signal over noise: one traffic channel proving consistent CPL, your best‑performing hook and headline identified, reply‑to prompts lifting booked calls and show‑ups, objections addressed on the page, and the follow‑up timing tightened to improve CVR week over week. By day 90, a win is stability you can scale: a locked traffic mix, a frozen top‑converting page and 7‑day sequence, a documented monthly creative refresh, and a 30‑day Focus Plan with clear tests and budgets so the engine produces predictably without you muscling it.

We keep reporting simple and decision-ready. You’ll get a weekly snapshot and a month-end rollup with traffic, conversion, and revenue pulled into one phone-ready dashboard. We highlight what changed, why, and the single action we’re taking next based on the data. The one number we optimize around is your conversion event volume — whatever books the sale downstream in your model, like qualified calls booked or registrants for your webinar. That’s the domino. When that number moves, revenue follows.

The retainer keeps your engine running and improving. Included: weekly optimization and reporting on the single KPI, ad/account management on the primary channel, monthly creative refresh with new hooks and proof, ongoing follow‑up tuning across your 7‑day sequence, retargeting management, offer page edits tied to live objections, and simple, phone‑ready dashboards. What’s extra: net‑new funnel builds or additional offers, brand‑new channels beyond the primary + one support channel, large web dev projects, long‑form content production, heavy video editing, sales‑ops rebuilds or CRM migrations, and paid media budgets. If it’s maintaining and lifting the engine we built, it’s in; if it’s a new build or a new channel, it’s scoped separately.

Yes, within clear guardrails. You can pause with 14 days’ notice after we finish the current 30‑day Focus Plan, and we’ll preserve all assets and tracking. Scaling up means adding budget, creatives, or a support channel inside the existing engine; scaling down means we keep the primary channel and core optimizations, but cut experiments. Scope changes are confirmed in writing so the KPI doesn’t suffer mid‑cycle.