The Digital Perch
Are Real Estate Facebook Ads (& PPC) Effective?
Do you need real estate ads?
There's one thing you need to ask yourself before you determine if this is the right marketing strategy to pursue: the urgency of your sale.
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If you need to sell your property as quickly as possible, or want as many leads and offers as possible for maximum profit, PPC ads just might be for you.
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Google ads are a great way to reach the right prospective clients and buyers at the right time. When they search for a home to buy or a realtor who can help them sell their home, your name and website will be one of the first to appear on Google search results as an ad space.
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Real estate Facebook ads (along with other social media ads) are a great way to reach people based on a specific location or demographic you might be targeting. It also gives people a chance to learn about you on your Facebook page and choose to follow you, engage with your content, and see the reviews that prove your credibility as a professional agent.
But realtor ads on Facebook aren't as easy to effectively implement as one might thing. There's a LOT of strategy, research, monitoring and other factors involved with making your ad successful.
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Need help with your real estate ads? Contact The Digital Perch today.